DESIGNED IN

NEW YORK

BUILT IN

SWITZERLAND

Shop The Collection

We stole your jeans.

Sorry.

Meet your new favorite.

Our signature linen dial is available in Dress Blues and Gotham Gold

THE COLLECTION

DRESS BLUES

The Daily Rocker

If you're looking for the perfect everyday watch, Dress blues is the one. The denim-inspired linen texture dial and the rich cognac strap give off a casually cool vibe that will have you feeling like DeNiro, not De Blasio.

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77 BLACKOUT

The Mysterious Type

"Black says this: “I don’t bother you - don’t bother me.” - Yohji Yamamoto

77 Blackout tells the world you are all at once classic, confident, and inscrutably fascinating.

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TIMES GREY

The Sunday Paper

Times Grey is a nod to the great news establishment affectionately known as "The Old Grey Lady".
Pairs well with readers and black coffee.

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GRAND CENTRAL SILVER

The Mover and Shaker

No.1 - Never get in an empty subway car. Ever.

No. 2 - For less than 3 bucks you can go from Brooklyn to the Bronx and experience the greatest mix of humanity on earth.

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DOWNTOWN RED

The Entrepreneur

For those who are not satisfied with the status quo.

This deep oxblood color is inspired by the historic brick establishments of downtown, where art, culture, free thought, and self-expression are a way of life.

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GOTHAM GOLD

The Optimist

Also known as the 'other linen dial', Gotham Gold is inspired by the warm golden sun that reflects off the skyscrapers, hangs in the air, and washes the sky in contentment.

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STRAPS

Stella straps are made from the highest quality leathers. We use artisanal techniques to highlight and showcase the natural character. Some straps may show markings that are inherent to the hide and are considered the unique beauty of the materials, not imperfections. These leathers will improve with wear, developing a rich patina over time.

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